Customer Stories

Where leading organisations turn experience into performance

From global foodservice companies to large scale restaurant groups and FMCG brands, explore how organisations use Foodback to build Operational Experience Intelligence.

FMCG

Using live consumer feedback to de-risk a new product launch

By placing Foodback QR codes on products already in market, Q-Meieriene collected more than 60,000 consumer responses, uncovered a portfolio opportunity, and used real consumption insight to guide the development of Q Protein chocolate milk.

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Stadiums

How Bryne FK turned matchday sponsorship into measurable sponsor outcomes

From logo exposure to live campaigns with measurable commercial results, while improving the fan experience

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Foodservice Providers

Built a national guest experience performance system

1.18M+ experience data points captured annually.

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Øystein Skreien, Marketing Director at Q-Meieriene

FMCG

Using live consumer feedback to de-risk a new product launch

Nordics

Consumer Insight

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Stadiums

How Bryne FK turned matchday sponsorship into measurable sponsor outcomes

From logo exposure to live campaigns with measurable commercial results, while improving the fan experience

Nordics

Data-Driven Decisions

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Foodservice Providers

Built a national guest experience performance system

1.18M+ experience data points captured annually.

Nordics

Consumer Insight

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Stadiums

How Sarpsborg 08 turned matchday feedback into commercial intelligence

Sarpsborg 08 uses Foodback across tribunes, VIP areas, private suites, and its B2B partner network to understand what fans value and give the Sales and Partnerships team data they can use.

Nordics

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Foodservice

74% comment rate across 51 venues.

Guests will talk when feedback feels worth it.. CulinArt uses Foodback across business, education, and leisure dining venues to turn guest feedback into real data, better client conversations, and a live risk monitor for site performance.

Europe

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Canteens

444,000 feedbacks. 48 canteen units. One key corporate client impressed.

Across 48 F&B units serving DNB employees, Canteens by Foodback gives Sodexo a continuous feedback record to identify service improvements and support consistent quality at scale.

Nordics

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Festivals

How Tons of Rock turned live festival chaos into trusted crowd intelligence.

Why leadership trusted live fan input- and scaled it for 2026

North America

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Attractions

Spotting issues faster & motivating staff better

Attractions by Foodback gave Kongeparken a live view of their guest experience, helping teams see what needed attention, motivate staff, and support better decisions.

Nordics

Guest Experience

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Attractions

How Dyreparken managed guest experience with Foodback

At Norway's largest zoo and theme park, Attractions by Foodback gave the F&B team a real-time view of guest experience across all of their offerings.

Nordics

Guest Experience

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Canteens

Turned daily guest feedback into higher participation and record experience scores

Across 17 canteens and restaurants, Madkastellet collected 95,000+ feedbacks, grew participation year on year, and reached its highest guest experience scores ever.

Europe

Guest Experience

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Festivals

How Karrusel fixed an experience-breaking issue on day one

And protected a 9/10 festival rating

Nordics

Experience Visibility

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