Where leading organisations turn experience into performance

By placing Foodback QR codes on products already in market, Q-Meieriene created a direct line to real consumers in real consumption moments. The insight helped Q uncover a portfolio opportunity, validate demand and guide the development of Q Protein chocolate milk before launch.

For a fast-growing, innovation-led concept, the challenge is not just adding restaurants. It is protecting the guest experience as the brand scales.

Across 48 F&B units serving DNB employees, Canteens by Foodback gives Sodexo a continuous feedback record to identify service improvements and support consistent quality at scale.

1.18M+ experience data points captured annually.

From logo exposure to live campaigns with measurable commercial results, while improving the fan experience

And protected a 9/10 festival rating

Why leadership trusted live fan input- and scaled it for 2026

Sarpsborg 08 uses Foodback across tribunes, VIP areas, private suites, and its B2B partner network to understand what fans value and give the Sales and Partnerships team data they can use.

Guests will talk when feedback feels worth it. CulinArt uses Foodback across business, education, and leisure dining venues to turn guest feedback into real data, better client conversations, and a live risk monitor for site performance.

Attractions by Foodback gave Kongeparken a live view of their guest experience, helping teams see what needed attention, motivate staff, and support better decisions.

At Norway's largest zoo and theme park, Attractions by Foodback gave the F&B team a real-time view of guest experience across all of their offerings.

Across 17 canteens and restaurants, Madkastellet collected 95,000+ feedbacks, grew participation year on year, and reached its highest guest experience scores ever.

By inviting better - not by asking guests to do more.