THE STORY
Dyreparken is not a single restaurant. It is Norway's largest zoo and theme park.
Across the park in Kristiansand, food and beverage plays a central role in the guest journey. From sit-down restaurants and themed taverns to bakeries, kiosks, popcorn stands, and mobile food carts, a family's food experience can happen anywhere in the park, at any point in the day, during some of the busiest visitor periods of the year.
With Attractions by Foodback, Dyreparken captured guest feedback across 29 F&B outlets.
Since launch in June 2025, Dyreparken collected 36,140 feedbacks through Foodback. In July alone, at the height of Norwegian summer holiday season, guests submitted 19,083 feedbacks in a single month.
Ninety-two percent of all feedback came during the five peak-season months from June to October 2025. That is high-volume visibility exactly when the park was at its busiest.
Just as importantly, guests were not only tapping a score. Across outlet-level feedback, Dyreparken saw a 28.2% comment rate, meaning nearly one in three guests left written context the F&B team could learn from.
That gave Dyreparken more than a dashboard. It gave the team direction: what was working, where attention was needed, and how guest experience varied across outlets and seasons.
THE OPERATIONS
For an attraction like Dyreparken, food and beverage is not one experience. It is many experiences happening at once, across the whole park.
A guest might have lunch at a themed restaurant, buy coffee from a kiosk, grab popcorn between attractions, or stop at a bakery before leaving.
Attractions by Foodback helped Dyreparken see those moments clearly. The F&B team could follow guest signals by outlet, by season, and by experience type, from flagship restaurants to small kiosks, while the park was alive with guests.
That visibility gave the team direction for continuous improvement, not just a retrospective report after peak season had passed.
WHY IT MATTERS
Attractions operate in live windows. When the park is busy, the guest experience is moving fast.
Waiting until the season ends to understand what guests felt means the opportunity to improve has already passed.
Foodback helps attractions capture feedback while the experience is happening, giving teams a clearer view of guest satisfaction, outlet performance, written comments, and seasonal trends.
"Attractions by Foodback gives us invaluable insight and a constant direction on where we can improve, so that we can provide the guests with even better experiences!"
When guest experience happens across an entire park, feedback needs to move at park speed.
