You know someone bought it.

We can tell you the rest.

Trusted by forward-thinking brands that take insight seriously
Connect & Capture
Deepen Audience Understanding
Launching a new SKU, pack design, or promo?
 Foodback helps you validate ideas, test assumptions, and see what resonates, in real time. Connect with validated consumers, discover new audiences, and identify segments you didn’t know existed.
Insights from the shelf, not the sofa.
Focus groups and panels buy opinions from people who may never buy your product.


We earn them from the people who actually do.
 Ask them burning questions, test internal hypotheses and explore preferences  all through a flexible platform built for fast, continuous learning.
Build what they’ll actually buy.
FMCG by Foodback turns feedback into co-creation, helping you build products, campaigns, and experiences that connect from day one.


Experience unrivalled engagement through our Happy Wheel, promote new products and initiatives with AdSpace, and A/B test . Serve across your total portfolio or selected products.
Move at shelf speed
With real-time insights from validated consumers at the point of consumption
Book your Demo

Real products. Real context. Real results.

The world’s first consumption-moment insight platform

Your best insights aren’t in research rooms.
They’re in the aisle.

That’s where decisions happen. Where products are seen, picked up, tasted, shared.With Foodback, you capture feedback in those moments.

Not days later.

Not from paid panelists.

But from real consumers, interacting with your brand right now.We turn every product into a living signal. A pulse that’s updating your teams in R&D, Brand, and Marketing every single day.

So you can move faster, learn smarter, and build stronger products & brands that stay ahead of the shelf.

"Consumers are happily engaging with our brand, enabling us to learn more about their consumption habits and usage situation of our products."

Øystein Skreien,
Head of Marketing, Q-Meieriene/Kavli

Learn, Act, Deliver

Launch -> Feedback -> Iteration
In hours, not quarters.

Turn feedback into growth
Pinpoint new opportunities and untapped demand by understanding real consumer choices. Foodback helps you identify winning concepts, fine-tune messaging, and capture brand sentiment to ensure your product wins on the shelf.
Data that works for everyone
Actionable insights flow across your entire organization and game-changing big data sets that empower distributors, retailers, and on-trade teams to act smarter and move faster.
A scalable solution
Dynamic QR Codes allow you to push out across the total portfolio in minutes