how it works—

how it works—

how it works—

01

Place a Foodback QR anywhere your product lives

On-pack, vending machines, sampling booths, shelf talkers, or digital ads - wherever your consumers engage.

Two soda cans with qr codes.
A person holding a product and a smartphone, demonstrating mobile interaction with retail products.
02

Capture data in seconds

Smart, 20-second surveys that rotate for each consumer. No app. No logins. Just real insights from real users.

03

Incentivise and re-engage

Our gamified “Happy Wheel” rewards drive repeat scans and ongoing engagement - with prizes, discounts, or promos you choose.

Phone displaying a satisfaction survey
04

Ad space

Send the consumer to any landing page of your choosing. Boost app downloads, promote new products or build campaigns.

05

See the impact

Instant dashboards reveal what’s working, what’s not, and what to do next. From shelf to strategy, in one view.

A person holding and comparing two paper bags with products.

Get a direct line to validated consumer at the point of consumption

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