THE STORY
Madkastellet did not just collect more feedback. They built a stronger daily operating signal.
Across 17 active venues, 9 canteens and 8 restaurants, Madkastellet has (as of May 2026) collected 95,394 feedbacks and 16,347 written comments through Foodback. What started as hundreds of monthly responses has grown into a high-volume feedback loop, with March 2026 reaching 4,481 feedbacks in a single month.
The important part is not only the volume. It is what happened alongside it.
As participation grew, experience performance improved. The weighted average experience score rose from 4.88 in 2022 to 5.19 in 2026. April 2026 became their best-ever month: 5.25/6 from 3,611 feedbacks.
Since October 2025, every one of Madkastellet’s ten highest-volume months has scored above 5.0.
More guests giving feedback. Happier guests doing it. A clearer signal for teams to act on every day.
For Madkastellet, Foodback has become more than a feedback tool. It is now part of the daily rhythm of quality, motivation, and guest experience management across their venues.
THE OPERATIONS
For busy food service teams, feedback only matters if it becomes part of the daily rhythm. That is what happened at Madkastellet.
Foodback gives teams a simple way to understand how guests are experiencing each venue, day by day. The feedback is immediate, easy to engage with, and motivating for the people running the operation.
Instead of waiting for delayed surveys or occasional complaints, teams can see live guest signals and use them to keep quality high, across canteens and restaurants alike.
WHY IT MATTERS
High participation is usually treated as a measurement win. But for operators, the real value is what participation makes possible.
More feedback means a clearer signal. A clearer signal means teams can understand what is working, where quality is slipping, and how guests are responding across locations.
Madkastellet’s data shows what happens when real-time feedback becomes embedded in daily operations: higher response volume, stronger guest insight, and record experience scores.
“Canteens by Foodback gives us valuable real-time feedback in a simple and motivating way. It’s become a natural part of our daily operations and helps us ensure both top quality and happy guests.”
When feedback becomes part of daily operations, it stops being reporting. It becomes a performance signal.
