THE STORY
Kongeparken is built around live guest moments.
Across one of Norway’s largest amusement parks, food and beverage is part of the full family experience — from themed restaurants and pancake houses to kiosks, pizzerias, cafés, and seasonal events.
With Attractions by Foodback, Kongeparken captured guest feedback across 7 food and beverage outlets: 5 restaurant and table-service units and 2 kiosk units.
Since launch in July 2025, Kongeparken collected 13,565 feedbacks. October 2025 became the biggest feedback month, 3,786 responses, showing that guest participation remained strong well beyond the summer season.
Guests were not only tapping a score. Kongeparken saw a 29.0% comment rate, meaning nearly one in three guests left written context the team could learn from.
The data also showed a clear upward trend. Experience scores moved from 5.17/6 at launch to 5.50/6 in May 2026, the best monthly score on record.
For Kongeparken, Foodback was not just a reporting layer. It gave teams a way to spot issues faster, hear directly from guests, motivate staff, and make better decisions while the park was still in motion.
THE OPERATIONS
For an amusement park, small issues can quickly affect the guest experience. A service issue, a product problem, or a poor food experience can happen while the day is still unfolding.
Foodback helped Kongeparken see those signals earlier.
The value was not only operational, it was motivational. Direct guest feedback gave staff immediate recognition and a clearer connection between their work and the guest experience. That is why the feedback became useful beyond the dashboard: it supported the people running the park and the leaders making decisions about where to improve next.
WHY IT MATTERS
Attractions operate in real time. Guest experience is shaped by hundreds of small moments across restaurants, kiosks, rides, shows, and seasonal events.
Traditional feedback often arrives too late to influence the day itself.
Attractions by Foodback helps teams capture guest feedback while the experience is still fresh, giving operators visibility into what is happening, what guests are saying, and where teams can respond faster.
“The ability to spot and correct issues immediately is worth its weight in gold, and it’s a huge motivation for our staff to receive direct feedback from guests about their experience in the park. Foodback has become a crucial part of our decision-making.”
When teams can spot issues while the park is still alive with guests, feedback stops being a report. It becomes part of the operation.
