Foodback captures in-moment feedback at the point of service, interprets the signal with AI, and routes it to the people who can act — while the experience is still happening.
Foodback is built to close that gap. It is not a survey tool or a review platform — it is an always-on experience intelligence system built around a continuous operating model.
Collect feedback days or weeks later, once the guest has gone and the service period is over. Retrospective reporting.
Captures feedback in the moment, while the guest is still present and the team can still respond. Built for the operational window.
The operating model
In-moment feedback at the point of service via QR, kiosk, or NFC — while the experience is live.
AI surfaces patterns and anomalies in real time, translating raw signal into operational insight.
Smart alerts route issues to the right team member with full context, while there is still time to respond.
Scorecards track whether actions improved experience over time, closing the loop.
01 Capture
Foodback Pulse deploys at every guest touchpoint — table QR, exit kiosk, counter NFC. Each interaction takes under 30 seconds and works on any device.
No app, no login. Scan, rate, and done. Response rates up to 40x higher than post-visit surveys.
Pulse rotates questions automatically to build a complete picture without fatiguing the same guest twice.
Restaurants, canteens, kiosks, stadiums, parks, and festivals. Wherever guests are, Foodback is there.
02 Interpret
Foodback CoPilot analyses your feedback in real time and surfaces patterns, anomalies, and sentiment shifts — before they become problems.
Spots recurring issues across locations and time periods automatically.
Free-text comments are classified, themed, and summarised at scale.
Flags sudden drops in score before they appear in weekly reports.
Compare performance across sites, periods, and verticals in one view.
03 Act
When Foodback detects a problem, it routes a structured alert to the team member who can fix it — with context, location, and suggested next step.
Alerts go to the right person — floor manager, kitchen lead, or site director — based on issue type and location.
Each alert carries the original feedback, score, timestamp, and location — no manual investigation required.
Score dropped from 4.2 to 2.1 in the last 20 minutes across 6 responses. Wait time cited in 4 verbatim comments.
Portion size mentioned in 12% of verbatim feedback today, up from 3% yesterday. No score impact yet.
04 Validate
Foodback Scoreboard tracks experience quality over time, so you can see whether the actions taken are moving the numbers that matter.
See score trends by location, category, and time period. Identify what improved and what is still lagging.
Compare performance across your entire estate in a single view, from site level up to portfolio.
Tie experience scores to operational changes and build a culture of continuous improvement.
See the full Capture → Interpret → Act → Validate loop in a 30-minute demo.
Book a demoMore from the system
The Pulse completion screen is ad space. Show returning guests an offer, promote an upcoming event, or drive loyalty sign-ups — with no extra friction in the feedback flow.
A configurable QR-code landing page where guests give feedback and engage with your brand — add banners, image galleries, links, and social media via a drag-and-drop builder. No development needed.
FAQ
Post-visit surveys arrive after the window for action has closed. Foodback captures feedback in the moment — while the guest is still on-site and the team can still respond. It is built around an operational loop, not a reporting loop.
Pulse is our always-on survey, deployed via QR code, kiosk, or NFC at the point of service. It uses rotating questions to build a broad picture of experience quality without fatiguing the same guest. Each response takes under 30 seconds.
Foodback CoPilot analyses incoming feedback continuously. It classifies verbatim comments, detects patterns and anomalies, and surfaces insights in plain language — so your team spends time fixing problems, not finding them.
Foodback operates across six verticals: canteens and corporate catering, restaurants, FMCG, stadiums and arenas, festivals and events, and leisure attractions and parks. The platform is the same across all verticals; the configuration adapts to each context.
Most customers are live within a few days of signing. There is no app for guests to install, no complex IT integration required for the core product, and our onboarding team handles configuration. You can be capturing feedback before your next service period.
Yes. Foodback supports integrations with POS systems, CRM platforms, and BI tools. Alerts can be routed via email, SMS, or connected operations platforms. Our team will work with you to map the integration to your existing stack.
Foodback gives your team the signal, the insight, and the trigger to act — while the experience is still happening.
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